Creativity Put to Work

Oops... I missed Feb and March.

Let's just say I gave myself an extended Christmas break which covered Easter as well.

I am involved in several projects lately and have made certain observations. I want to cover one that is common to all the organisations I am invovled in... and that is creativity.

Creativity is not a problem, most of the time. Most organisations and their people are not short of ideas... what they lack is the people to transform the ideas to something tangible, to realise these ideas, and to ensure there is "system in the ideas" and that "there are ideas in the system".

hmmm.... defining reality works here too!

What I am proposing today is that creativity is like..... well, I guess like a breeze! It is refreshing and gives you new energy and revitalises you. It blows one way or another and is refreshing when it brushes against your face. But when it gets a little stronger, it can mess up your hair, and your lawn because you have to sweep up the additional leaves that it has blown down. But if you put it to good use... if you HARNESS it.... it will be very powerful and can allow you to do other things... generate electricity, for example.

Applying it to business then...

From a business organisational perspective, creativity and a spirit of innovation are essential to ensure that an organisation stays competitive and ahead of the curve. But it must exist within a framework for the business organisation to have long term sustainability and success. This framework covers business ideas, goals, method of achieving the goals and procedures for repeating this winning formula a million times over.

People can exercise their creativity in many many ways in an organisation - from something as big as developing new business ideas and products, to something as small as (but not any less critical) creative ways of maximising sales leads.

But if there is no system in place, and no person or people to manage that system, that refreshing breeze will just become hot air!

Till the next blog...

Have fun defining your reality!